WordPress Developer

Position: WordPress + WooCommerce Developer (Full-Stack with UX & SEO Focus)
Organization: Trail of Adventure
Location: remote, anywhere in Canada

About Trail of Adventure 
A home for herbal dreamers, slow creatives, and rhythm-seekers. Rooted in the boreal forest seasons, we offer plant teachings, creative rituals, and soft structure for your wild year. https://trailofadventure.com

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Trail of Adventure is seeking a senior WordPress + WooCommerce Developer to help us maintain, optimize, and expand and maintain our website. Our site is already live (Divi + WooCommerce), but we need someone who can handle both advanced development and day-to-day improvements: everything from writing custom code to building optimized landing pages that perform well in Google Ads and SEO.

What you’ll do:

• Maintain and improve the site: updates, troubleshooting, performance tuning, database cleanup.
• Develop custom features and functionality beyond off-the-shelf plugins.
• Build landing pages that convert - fast, mobile-friendly, with SEO in mind.
• Refine WooCommerce shop structure (categories, filters, checkout flow).
• Ensure best practices for SEO, security, accessibility, and compliance for paid ads and organic search.
• Provide proactive recommendations for improving user experience and site performance.

You are:

• An experienced WordPress developer with deep knowledge of WooCommerce and Divi.
• Comfortable with custom coding (PHP, JS, CSS) and database-level problem-solving.
• Skilled at both backend development and front-end UX/UI tweaks.
• Familiar with SEO and Google Ads requirements (fast load, optimized structure, clear calls-to-action).
• Reliable, communicative, and able to balance quick fixes with long-term improvements.

Nice to have:

• Experience with Canadian e-commerce compliance (taxes, shipping integrations, policies, Alberta low-risk foods and the Canadian cosmetic policy).
• A design eye for clean, conversion-friendly layouts.
• Background in wellness, herbalism, skincare or e-commerce brands.

Details:

• Paid contract position.
• Remote / work from home, open to candidates anywhere in Canada, although preferred timezones would be PST, MST.
• Ongoing maintenance + feature development, with flexibility in hours depending on project flow.

How to apply:

Please send a short intro, portfolio (highlighting projects where you’ve done both custom development and landing page/SEO work), and your rates to holly@trailofadventure.com

Please mention you saw this at GoodWork.ca.