Job Opportunity

Position: Marketing and Communications Manager
Organization: The Canadian Canoe Museum
Location: Peterborough, Ontario

The Canadian Canoe Museum is located on the Traditional Territory of the Williams Treaties First Nations in Peterborough, Ontario. For more than 25 years, the Museum has stewarded the world’s largest, most significant collection of canoes, kayaks, and paddled watercraft. As part of our responsibility for this one-of-a-kind collection, we have built it a new home along the water’s edge.

Inspired by the collection and grounded in our collaborative relationships, we share stories and create authentic experiences that facilitate connection, curiosity, and new understandings of our cultural and natural world. It is our vision to connect people to the water, to the land, and to each other.

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The Opportunity

As The Canadian Canoe Museum grows into its new waterfront home, we are seeking a Marketing & Communications Manager to lead and shape the Museum’s voice locally and nationally.

This position offers a dynamic opportunity to steward the Museum’s brand, oversee integrated marketing campaigns, and collaborate with partners and media to share meaningful stories of connection, craft, and culture. You will guide a small but mighty team and work closely with colleagues to ensure cohesive, creative, and measurable communications across all platforms — digital and traditional.

Status: Full-time, 37.5 hours per week, with weekend and evening work occasionally required
Type: On-site (Peterborough, ON)
Compensation Range: $55,000 to $60,000 annually, commensurate with experience
Start Date: Immediately

What You Will Do

Reporting to the Executive Director and working collaboratively with the team, the Marketing and Communications Manager will develop and lead strategies that grow awareness, engagement, and support for the Museum’s mission across all marketing, public relations, and communication activities.

With a focus on building a locally-loved and nationally-relevant cultural organization, you will:

Strategize and Plan

• Develop and implement an integrated marketing and communications strategy that aligns with organizational goals and brand identity.
• Build and manage an annual marketing budget and calendar that balances scope, impact, and creativity with cost-effectiveness.
• Oversee the development of promotional campaigns, ensuring consistent storytelling across all channels.

Develop Campaigns and Content

• Conceptualize unique story angles and lead the creation of both digital and print campaigns, including ad buys for magazines, billboards, radio, and online platforms (both long- and short-form content).
• Design digital and print creative materials (from social media graphics and videos to rack cards and magazine ads) and collaborate with external designers, photographers, and freelancers as needed.
• Supervise and support the communications and marketing team in content planning, execution, and analytics.

Lead Media and Community Relations

• Serve as the primary contact for media and advertising partners.
• Develop and distribute media releases, coordinate interviews, and prepare speaking notes and key messages.
• Represent the Museum at community and industry events, fostering positive relationships with tourism, cultural, and media partners.

Foster Travel Trade and Partnerships

• Lead travel trade initiatives by developing and maintaining industry relationships, coordinating familiarization (FAM) tours, and managing related contracts.
• Represent the Museum within the Ontario Highlands Tourism Organization’s (OHTO) Travel Trade Partnership.

Support and Collaborate

• Work with the leadership team to ensure clear and consistent messaging across departments.
• Coordinate with our webmaster and the team on regular and ongoing website updates and maintenance, ensuring website content is up to date and accurate.
• Contribute to the planning and promotion of major events, such as the Annual General Meeting, National Canoe Day celebrations, and special exhibitions.

The Tools You Will Use

• Meta Business Suite and SproutSocial
• Constant Contact, WordPress, Shopify, Google Analytics & Ads
• Canva and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Microsoft Office, Google Suite, and Slack
• Your creativity and drive to make a difference

What You Bring
You are a strategic communicator and creative problem-solver who dreams big, follows through, and thrives in a collaborative and dynamic environment. You combine curiosity with professionalism and believe in the power of storytelling to build relationships and inspire action.

Valued Skills

• 3+ years of experience in marketing, communications, or a relevant role
• Post-secondary education in marketing, communications, or business (or equivalent experience)
• Demonstrated ability to manage, grow, and evolve a brand identity across multiple platforms and audiences
• Strong strategic thinking skills, with the ability to translate insights and analytics into actionable marketing and communication decisions
• Proven experience developing media strategies, writing press materials, and serving as a media contact or spokesperson
• Leadership and mentorship skills, with the ability to manage many relationships across multiple groups, including the staff team, media, advertisers, partners, external vendors, agencies or freelancers
• Proven ability to collaborate effectively across departments to align messaging and achieve shared goals
• Strong project management skills with experience overseeing multiple deadlines and priorities
• Experience managing budgets and balancing creative impact with cost-effectiveness
• Highly organized and proficient in Microsoft Office and Google Suite applications.
• Proficient in content creation for both digital and print channels (Meta Business Suite, Sprout Social, Canva, Adobe Creative Suite, etc.)
• Knowledge of tourism marketing and/or travel trade relations is an asset
• Demonstrated comfort and experience working respectfully with Indigenous communities and partners
• Familiarity with accessibility standards and inclusive communications practices
• A valid driver’s license and access to a vehicle for occasional work-related travel

Why You Should Work for Us!
Join a dynamic team of dedicated and passionate people who are bringing The Canadian Canoe Museum’s world-class collection to life in a brand-new waterfront facility that offers visitors engaging experiences both on the water and in the museum.

At The Canadian Canoe Museum, we value diversity and adhere to equitable recruitment practices, free from discrimination. We are an equal-opportunity employer committed to fostering a respectful, harassment-free work environment, and we comply with the Accessibility for Ontarians with Disabilities Act and the Human Rights Code.

Join us in inspiring curiosity, connection, and new understanding and bringing Canadians closer to the land, to the water, and to each other!

The Perks

• A meaningful job where your work truly matters and you are surrounded and supported by a small, passionate and dynamic team
• Comprehensive group benefits and RRSP match
• Work that is inspiring, varied, and never dull - that is a promise!

How to Apply
If you would like to be part of our team, please email a cover letter and your confidential resume to Carolyn Hyslop, Executive Director at hr@canoemuseum.ca , no later than 5:00 p.m. on Friday November 14th, 2025, with the subject line “Application: Marketing and Communications Manager”.

Please mention you saw this at GoodWork.ca.

If you require accommodation throughout the job application process, please reach out.

We thank all applicants for their interest. Please be advised that only those selected for interviews will be contacted.