Fossil fuel vs. a brighter future

Position: Communications and Narrative Director
Organization: Adamant
Location: anywhere in Canada

• Contract/ fractional position: August - January 2027, with potential to extend
• Remote (Canada-based)
• Fee: $6,000 – 7,500 p/m
• Start: August 2026, or sooner

About Adamant

Canada's information landscape has been disrupted by fossil fuel misinformation. The world is at a technological tipping point, where today the clean electrified economy outperforms fossil fuels on nearly every economic metric, yet in Canada it goes under funded. As our governments double down on sunset industries, we risk missing the most important market opportunity of the century. That is what we are adamant about.

Adamant is a new organization built to win the economic argument for a clean economy and break fossil fuel industry influence over energy policy and our culture. We are not a traditional think tank but partner with economists, policy experts, and researchers to translate their work into accessible content that actually reaches people, referencing real stories, pop culture, and new channels to connect with audiences where they are today. We aim to build a movement that demands better choices for our future.

About the Role

We're looking for a bold storyteller and strategic communicator to join Adamant as our first Communications and Narrative Director.

Reporting to the Managing Director, you'll own content and story for our organization and burgeoning movement, starting hands-on by building our social media presence from the ground up and translating complex economic research into compelling content. You'll lead a small team of content creators and take on broader strategic responsibilities including media relations and narrative framework development. This role is for someone passionate about the clean economy and who isn't afraid to challenge fossil fuel misinformation, and help Canadians see and feel what a cleaner, safer, and more innovative economy looks like.

What You'll Do

Build the foundation (months 1–3)

• Write, shoot, and publish content across Facebook, Instagram, TikTok, and LinkedIn, working with our digital media agency
• Interview researchers and economists in our wider network and turn their analysis into posts, videos, and stories people actually want to share
• Reach out to influencers, creators, and aligned voices who could carry our content to new audiences, and build a content sharing network with them
• Pitch Adamant's research and angles to influencers, journalists, podcasts, and newsletters to build earned media coverage
• Establish Adamant's narrative voice, messaging frameworks, and content standards
• Build and run a content calendar featuring clean economy stories and economic insights
• Engage directly with comments, replies, and conversations to grow community around Adamant's channels

Scale and lead (months 4–6+)

• Build and manage a team of 2-3 contract content creators
• Lead Adamant's narrative and communications strategy across all channels
• Develop rapid response capacity to counter fossil fuel industry messaging and respond to policy announcements in real time
• Pitch and place stories with media, podcasts, and partner organizations to expand reach beyond owned channels
• Create narrative frameworks and messaging guides that position Adamant as a trusted voice on clean economy economics
• Manage supporter and stakeholder communications, including email engagement
• Grow and elevate website content and digital presence

Who You Are

You're a fearless storyteller, passionate about a better world, and drawn to work that challenges powerful interests rather than put off by it. You are a passionate advocate for what you believe in and understand how content and culture are created and shared in digital spaces. You are a maker and a promoter, unafraid to turn the camera on yourself and put your work out there. We value hunger and lived experience as much as years in a job title, and welcome applicants from communities most impacted by fossil fuel dependence and climate change.

Essential

Content and communication skills

• Proven ability to create engaging content across multiple social platforms, including Facebook, Instagram, LinkedIn, and TikTok
• Experience creating and editing video content for social media
• Ability to translate complex economic research into clear, compelling, accessible content
• Excellent writing and persuasion skills
• Able to work with experts to extract research insights and turn them into simple, accessible narratives

Leadership

• Ability to build and manage a small team of content creators
• Comfortable in an early-stage, founder-led environment and excited to help shape and scale Adamant's communications and narrative strategy

Mission alignment

• Aligned with Adamant's vision of a clean economy in Canada
• Interest in energy policy, climate, or economic justice

Eligibility

• Based in Canada and legally able to work here

Nice to have

• 4–5+ years in communications, content creation, or storytelling, in any sector
• Comfortable on camera and willing to record content and conduct interviews as a voice for Adamant
• Experience with media relations
• Track record of growing social media audiences
• Familiarity with translating research or technical content for general audiences
• Experience in nonprofit, advocacy, or mission-driven communications a plus

Why Adamant

• Creative freedom to push boundaries and develop innovative communications approaches
• Mission-critical work challenging fossil fuel subsidies and building economic arguments for climate action
• Pathway to growth with potential to extend the contract and transition to full-time as funding allows
• Collaborate with a growing network of innovative NGOs working to reach new audiences in new ways
• Remote flexibility within Canada
• Influence a pivotal moment for Canada's energy future and economic transition

How to Apply

Please apply using this link.

You'll be asked to share:

1. Your resume
2. Links to 2 to 3 examples of content you've created, social posts, videos, articles, campaigns, anything that shows your storytelling
3. A brief note (300 words max) about why you're excited about this role and what you'd bring to Adamant

Please mention you saw this at GoodWork.ca.

Application deadline: until the position is filled. We're a small team and won't be able to reply to everyone, but we read every application and will be in touch with shortlisted candidates.

Questions? Reach out to jobs@weareadamant.ca