This Request for Proposals is issued by TREC Education for the purpose of identifying organizations or interested individuals that may qualify for services to rebrand and rename our charity.
Interested applicants should read this RFP and are invited to submit an application to TREC Education.
For questions and clarifications, please contact TREC Education at kelly treceducation.ca* . We will make every effort to respond to questions and inquiries before the deadline, but cannot guarantee responses after (two days before deadline).
1. Company Overview
TREC Education, a charitable organization, is a leading provider of renewable energy literacy programs for Indigenous and non-Indigenous youth and adults across Canada. We deliver science based workshops and interactive activities in schools and communities across Canada, which focus on renewable energy and energy conservation. We are a small charity, making a large impact, based in Toronto.
We are known for our engaging, hands-on activities and functional renewable energy models that we bring into classrooms, as well as for our scientific experiments and inquiry-based approach to learning.
We reach more than 11,000 students every year through our one-of-a-kind workshops and field trips.
More about the charity: https://treceducation.ca/about/
2. Project Overview
TREC Education grew out of our sister organization TREC Co-op (Toronto Renewable Energy Cooperative) over ten years ago. The charity was created in 2010 to carry forward the education programs initially launched by TREC Co-op. Since then, our programs have continued to evolve and reach more people every year and we are now in the position where our name needs to reflect this evolution. As we lead the way in renewable energy education in Canada, we need our brand to represent this influence and solidify us as a household name among our audiences.
The focus of this project will be establishing a new name for the charity and rebranding our visual identity. Working closely with the Communications Manager, other relevant staff and a committee, the successful vendor will help guide the creative process to a new and refreshed brand for the charity. The http://www.treceducation.ca charity’s staff will be responsible for the completing all rebranding of internal and external collateral after the rebrand has been completed.
In consideration of our budget, we don’t expect vendors to complete in-depth research, the discovery phase of an audience profile, or legal name vetting. We are seeking vendors who are able to take the information we provide at face value.
A new name is the most important part of this RFP. This will be the first step we are looking for vendors to provide assistance with. Formal legal name recognition and vetting is not required as part of this scope. Vendors should note that the name of the organization may/may not be suited to the sub branding of our various programs and this should be taken into consideration. A decision about how to maintain or change the names of our sub-branded programs will be part of the process with the successful proponent and should be kept in mind. The largest challenge we face with our current name is that it complicates our ability to be known amongst our different audiences. Here are some of the current challenges we face with our different audiences:
1) TREC Education is consistently confused by schools/parents/teachers with other science education providers, such as Mad Science, Scientist in Schools, etc. Each of these organization’s business names describe the work they do and the branding also reflects this. TREC Education’s name is hard for this audience to remember and is not descriptive of the type of education programs we offer.
2) For a charity of our small size, it can be difficult for individual donors and funders to remember our organization and therefore our cause. As a small organization with limited marketing resources, it is important the name of the charity is memorable. The name itself becomes one of our biggest marketing tools to spread the word to more people and potential donors.
3) There is a lot of confusion between TREC Education and TREC Co-op amongst NGOs, renewable energy companies, government funders and people in the Ontario environment sectors. Most people do not understand that the two organizations are in fact separate entities, which is problematic for the charity when we try to distinguish ourselves as a unique, innovative organization with our own initiatives. It also causes confusion in conversations with these different networks as we build relationships and knowledge of the work we do with these key audience members. The acronym “TREC” is essentially without meaning for the charity at this point, other than noting where the programming originated.
We are requesting a visual identity with colour palette and logo. We will request the visual identify be presented with examples of how this identity may be used in collateral (web/business cards/social), but the scope of this project will not involve the work to create any of these materials.
2.3 Audience Profile Summary
Please refer to the additional Organization Profile attached to the bottom of the RFP for audience profiles.
The budget for this project is $10,000.
For $10,000 we are only seeking a rename and visual identity. There is no additional budget outside of this scope.
The successful vendor will have the charity’s staff and committee to assist with the discovery, research and decisions. We are seeking vendors who have creative suggestions of how to best utilize this budget and welcome this as part of your submission.
4. Project Timelines
Approximately 4 months from the day the project is awarded to successful vendor. (approx. September – December 2017)
5. Submission Guidelines
Submission Deadline: 4:00 PM, Aug 17, 2017. Organizations or interested individuals should submit their proposal in a PDF by email to: kelly treceducation.ca* Kelly Park, Events and Communications Manager. Please label your file: TCF-rebrand_COMPANYNAME.pdf
In your submission please take the time to explain your capabilities, process, solution and costs.
We look forward to discussing the project further and discussing more details with those vendors that have the potential to be a good fit for us.
Organization Brief for TREC Education
What does your organization do?
Mission: Educate, inspire and assist individuals and communities in building a 100% renewable energy future.
Vision: A healthy, prosperous planet led by informed citizens and powered by renewable sources. A national charity delivering innovative, hands-on quality programming about renewable energy. TREC Education delivers renewable energy education programs in classrooms and at community events in Canada – creating systemic change for a greener future and fostering the next generation of renewable energy leaders.
We primarily work with elementary students to deliver our education programs, but also work with young adults, First Nations communities and the public.
We visit schools, community events and host festivals where we use hands-on learning to teach people about the science and benefits of renewable energy and energy conservation.
Our charity gives kids the ability to act locally and think globally to make real change. Together, we’re engaging students and community members in renewable energy. Our workshops give kids the opportunity to design and build model wind turbines and solar race cars.
What is your industry?
Environment and Education
Describe your customers
We have several audiences.
A) Individual donors/General Public
As a registered charity, we are always seeking donors to help support our program delivery and participate in a renewable future. We hold several fundraising events throughout the year for the environmental sector and general public. Our general audience would be green-minded individuals, people interested in energy conservation and sustainable energy, etc.
B) Partners and Sponsors
Our Partners and Sponsors are very important to ensuring we can deliver our education programs to the public, and continue to support our team as a small charity.
We sell our education programs to teachers, who would benefit from our classroom science workshops and field trips to renewable energy sites. We see ourselves as experts in renewable energy education for all ages.
What 3 statements do you want to your audiences to associate with your organization:
1. We are experts in innovative renewable energy education
2. We are a charitable foundation
3. The voice of renewable energy and energy conservation education across Canada
List the names of your top competitors
Audience A/B Competitors: Any environmental foundation in Toronto and Canada with a youth/outreach focus. Examples: Toronto Environmental Alliance, Evergreen Canada, Earth Day Canada, etc.
Audience C Competitors:
1. Scientists in the Classroom
2. Mad Science
4. Toronto Regional Conversation Authority
What character, tenor, or spirit do you wish to convey?
We want our brand to represent our Values. We value:
401 Richmond St. West
Toronto, ON M5V 3A8
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GoodWork ID: 42024 Date posted to GoodWork.ca: Jul 27 2017