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Position: Digital Marketing Specialist, Great Lakes Guide
Organization: Swim Drink Fish
Location: Toronto, Ontario

Type: Full-time contract

About the Project

Launched in 2018, Great Lakes Guide is a web platform that connects people to the Great Lakes ( The Guide helps more people go to the water more often by making it easier for people to find parks, beaches, trails, and other public spaces. The Guide teaches people where their water comes from and what birds and fish live near them. It promotes Indigenous languages, history, and perspectives. It shows how the north and south, urban and rural, coastal and river communities are connected (by water). Ultimately, Great Lakes Guide helps people take action to protect the places they love.

Our tight-knit team of environmental and communication specialists is looking for a passionate digital marketing specialist to execute our search engine optimization, email marketing, and social media marketing strategies.

If you care about nature and you believe you can leverage the power of the web to improve health and well-being for youth and young adults, then this is the perfect project for you.

Great Lakes Guide is an initiative of Swim Drink Fish, a national charity dedicated to connecting people with water (

Key Responsibilities

  • Search Engine Optimization: Ensure that the site ranks high on search results for key topics and that site traffic is hitting established targets. Tasks include:

    • help identify topics and keywords for articles and pages on

    • review and optimize content on the site for searchability

    • contribute design or engineering suggestions that will help to optimize the site for search

  • Monitor and report on site traffic, user engagement and goal achievements, and provide other analytics services to the team

Other Responsibilities

  • Social Media Marketing: Cultivate social media networks to build and engage Great Lakes Guide users.

  • Email Marketing: Create and send regular email communications to engage users and media and build the subscriber list.

  • Monitor relevant search trends, topics, sites, and influencers to ensure Great Lakes Guide’s strategy doesn’t get stale

  • Coordinate with members of the Great Lakes Guide team to share ideas, learn from their work, and meet deadlines

Mandatory Qualifications

Only candidates with these qualifications will be considered for the position:

  • A minimum of 1 year professional experience in a similar role

  • Demonstrated understanding of search engine optimization concepts and the ability to translate those concepts into actionable improvements to Great Lakes Guide

  • Familiarity with standard web analytics tools (e.g., Google Analytics)

  • Experience using email marketing software (e.g., Pardot, Mailchimp)

  • Proven experience executing digital marketing campaigns in the past

  • An interest in nature and the Great Lakes

Other Beneficial Skills and Experience

  • Knowledge of Indigenous language(s) and/or culture(s)

  • Knowledge of photography and design basics

How to Apply

The first step is to send us an email indicating your interest in the position. Briefly tell us a bit about yourself and previous work experience. Describe your qualifications and how you think you can help Great Lakes Guide protect Ontarians’ health and environment. If possible, please include links to content, campaign information, or social media channels that showcase your work.

Send your email to or use the form below. Include the subject “Digital Marketing Specialist Application”.

Sorry, but we can only respond to those candidates selected for an interview.

About Swim Drink Fish

Swim Drink Fish Canada was founded in 2001 to connect people with water. We inspire people to know and safeguard their local waters by creating platforms based on law, science, education and communications technology.

Swim Drink Fish Canada is committed to having a skilled, diversified workforce reflective of the Great Lakes region, and to the equitable representation of women, Indigenous peoples, and members of a visible minority group.

When applying, please indicate that you saw this posting at

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Current status: Open/apply now.   Date posted: Nov 5 2018    ID: 49038