Position: SOCIAL MEDIA & DIGITAL MARKETING COORDINATOR
Type: volunteer position / remuneration to be discussed depending on experience
Organization: THE VEGAN BROKER INC.
Location: North York, Toronto, Ontario
Do you eat, sleep, and breathe social media and digital marketing? Do online analytics excite you as much as pretty pictures? Are you a smartie-pants content creator with exceptional relationship- and community-building skills? Do you have a colourful heart and a desire to work with a fast-growing brands that create innovative, cruelty-free, and exclusively vegan products? Do you want to join our growing company at The Vegan Broker?
We are looking for a full-time: Social Media & Digital Marketing Coordinator
Execute social media strategies that align with marketing goals and specific brand style guidelines
Create and execute innovative and meaningful ways to connect with consumers online
Communicate the brand pillars and capture the essence of the brand voices
Plan, shoot, edit, and design engaging photo and video content for social media accounts: Instagram, Facebook, Twitter and Pinterest
Write and edit on-brand copy to optimize performance and drive fan engagement
Respond to comments and customer queries in a timely and professional manner
Coordinate all social activity with Marketing and PR initiatives to ensure consistency and timely amplification of messaging
Develop and manage the content / social media calendar
Work to improve the visibility and reach of posts through insights analysis
Develop and execute innovative ideas for new product launches on social media
Source “like” brands and online influencers to collaborate with on social media campaigns and giveaways that extend reach and brand awareness
Proactively monitor and report regularly on reviews and social analytics
Build authentic relationships with customers, influencers, industry professionals and journalists in online platforms
Work with Marketing to plan, write, and design weekly email newsletters
Support Marketing with design and updates for ecommerce site
Design assets for retailer websites and online campaigns
Work with PR to track and report on digital media hits
Organize and participate in local events to build community and boost brand awareness
Stay up-to-date with digital technology and social media trends
Knowledge and experience of social media best practices for business
Proven ability to engage fans and grow an online presence
Strong photography and video editing skills
In depth understanding and experience with Adobe Creative Suite programs (Photoshop, Illustrator, InDesign and Premier Pro)
Experience launching community initiatives (e.g. writing a blog, building digital campaigns, or working with influencers)
Ability to identify, interpret and track relevant community metrics
Experience with web tools and social monitoring platforms such as Shopify, Hubspot, Hootsuite, Adobe Social, or other
Knowledge of online marketing tactics and marketing channels
Attention to detail and ability to multitask
Excellent verbal and written communication skills
20% researching opportunities and planning content strategy
25% listening and communicating – engaging to build visibility and credibility
35% shooting, writing designing assets for social feeds and websites
10% planning and publishing emails, social ads and sponsored posts
10% analyzing past social performance and reporting
Our vision at The Vegan Broker is to make a difference in the retail market by supporting exclusively vegan manufacturers who are dedicated to producing cruelty-free and ethically sourced products. We provide full service brand management services, providing everything manufacturer's needed to be successful in the retail market.
To apply: send your resume to:
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GoodWork ID: 38508 Date posted to GoodWork.ca: Feb 27 2017