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VOLUNTEER POSITION

Position: SOCIAL MEDIA & DIGITAL MARKETING COORDINATOR
Type: volunteer position / remuneration to be discussed depending on experience
Organization: THE VEGAN BROKER INC.
Location: North York, Toronto, Ontario

Do you eat, sleep, and breathe social media and digital marketing? Do online analytics excite you as much as pretty pictures? Are you a smartie-pants content creator with exceptional relationship- and community-building skills? Do you have a colourful heart and a desire to work with a fast-growing brands that create innovative, cruelty-free, and exclusively vegan products? Do you want to join our growing company at The Vegan Broker?

We are looking for a full-time: Social Media & Digital Marketing Coordinator

Responsibilities

  • Execute social media strategies that align with marketing goals and specific brand style guidelines

  • Create and execute innovative and meaningful ways to connect with consumers online

  • Communicate the brand pillars and capture the essence of the brand voices

  • Plan, shoot, edit, and design engaging photo and video content for social media accounts: Instagram, Facebook, Twitter and Pinterest

  • Write and edit on-brand copy to optimize performance and drive fan engagement

  • Respond to comments and customer queries in a timely and professional manner

  • Coordinate all social activity with Marketing and PR initiatives to ensure consistency and timely amplification of messaging

  • Develop and manage the content / social media calendar

  • Work to improve the visibility and reach of posts through insights analysis

  • Develop and execute innovative ideas for new product launches on social media

  • Source “like” brands and online influencers to collaborate with on social media campaigns and giveaways that extend reach and brand awareness

  • Proactively monitor and report regularly on reviews and social analytics

  • Build authentic relationships with customers, influencers, industry professionals and journalists in online platforms

  • Work with Marketing to plan, write, and design weekly email newsletters

  • Support Marketing with design and updates for ecommerce site

  • Design assets for retailer websites and online campaigns

  • Work with PR to track and report on digital media hits

  • Organize and participate in local events to build community and boost brand awareness

  • Stay up-to-date with digital technology and social media trends

Requirements

  • Knowledge and experience of social media best practices for business

  • Proven ability to engage fans and grow an online presence

  • Strong photography and video editing skills

  • In depth understanding and experience with Adobe Creative Suite programs (Photoshop, Illustrator, InDesign and Premier Pro)

  • Experience launching community initiatives (e.g. writing a blog, building digital campaigns, or working with influencers)

  • Ability to identify, interpret and track relevant community metrics

  • Experience with web tools and social monitoring platforms such as Shopify, Hubspot, Hootsuite, Adobe Social, or other

  • Knowledge of online marketing tactics and marketing channels

  • Attention to detail and ability to multitask

  • Excellent verbal and written communication skills

Expectations

  • 20% researching opportunities and planning content strategy

  • 25% listening and communicating – engaging to build visibility and credibility

  • 35% shooting, writing designing assets for social feeds and websites

  • 10% planning and publishing emails, social ads and sponsored posts

  • 10% analyzing past social performance and reporting

Our vision at The Vegan Broker is to make a difference in the retail market by supporting exclusively vegan manufacturers who are dedicated to producing cruelty-free and ethically sourced products. We provide full service brand management services, providing everything manufacturer's needed to be successful in the retail market.

To apply: send your resume to:
info mask theveganbroker.com*

When applying, please indicate that you saw this posting at GoodWork.ca.
 

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*Note: The e-mail address above has been masked to help prevent spam. Please copy the address and replace “mask” with @ .

Note: This posting is provided on an "As Is" basis and for general informational purposes only. People and Planet (also known as "GoodWork") is not responsible for the content, accuracy, timeliness, completeness, legality, reliability, quality or suitability of this posting. We do not screen or endorse the organizations or individuals involved. If you decide to accept an offer of employment, volunteering or any other arrangement, you do so at your own risk and it is your responsibility to take all protective measures to guard against injury, abuse, non-payment or any other loss. Please read our full Terms & Conditions.

GoodWork ID: 38508       Date posted to GoodWork.ca: Feb 27 2017