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Position: Content Creator, Great Lakes Guide
Organization: Swim Drink Fish Canada
Location: Toronto, Ontario

Do you love combining the written word, images, and video clips to create powerful stories for the web? Would you like a chance to do the work that you love for a project that will improve the health and well-being of millions of people?

Swim Drink Fish Canada is looking for a full-time Content Creator for our Great Lakes Guide project. This is the perfect position for a storyteller who loves combining the written word with visual elements and is passionate about celebrating and protecting the Great Lakes.

Writing is at the heart of this role. You will be writing blurbs and descriptions of the many areas and destinations in the Great Lakes. You will be in charge of writing copy for the informative parts of the website as needed and editing copy to keep grammar accurate and tone consistent. You will also curate and style images and video clips that will help users develop a deeper appreciation for the Great Lakes.

This is a brand new web platform, and the Content Creator will have an opportunity to help shape its tone and style.

You will love this position if you:

  • love writing, especially for a general audience
  • have an interest in Great Lakes culture, ecology, history, or activities
  • enjoy preparing content for the web, including modifying images, preparing video clips, and writing for the web

The Great Lakes Guide will help to foster cross-cultural understanding of the Great Lakes and to bring together Great Lakes information and knowledge including science, Indigenous knowledge, economy, agriculture, arts, culture, recreation, and tourism. The ideal candidate will have a strong interest in one or more of these areas.

If you have a passion for the Great Lakes, enjoy a relaxed office culture, and love telling stories, then we want to hear from you!


Reporting the the Project Lead, the Content Creator, Great Lakes Guide will be responsible for the following:

  • Write and/or edit much of the content on the website, looking for grammar, tone consistency, vagueness, etc.
  • Post content prepared by other project contributors
  • Write and/or edit blurbs and descriptions of places and destinations in the Great Lakes Region
  • Monitor thought leaders and influencers in the Great Lakes space to look for content ideas and partnership opportunities
  • Ensure specialized vocabulary and technical terms are spelled and used correctly
  • Ensure content is optimized for search engines (SEO)
  • Write, review, and/or edit marketing copy, speeches, and/or presentations from time to time


  • A minimum of 3 years experience in writing and editing for the web or other digital media platforms
  • A demonstrated ability to manage overall grammar and tonal consistency across an entire platform
  • A demonstrated ability to perform thorough research when necessary
  • A demonstrated ability to think outside of the box when it comes to presenting stories, content, and information on the web
  • Must send writing/editing samples and/or a portfolio


  • Knowledge of the Great Lakes region
  • Knowledge of water issues and ecology
  • Familiarity with Ojibwe, Cree, or Mohawk vocabulary

How to Apply

The first step is to send us an email indicating your interest in the position. Include the following information:

  • Briefly tell us a bit about yourself and previous work experience. Explain how you satisfy the qualification requirements above.
  • Include writing and/or editing samples or a link to your online portfolio.
  • Feel free to be informal or casual - this is your chance to introduce yourself to us, so don't be shy! Candidates with the required qualifications will be contacted.

Please send your application to:
tommy mask*
Include the subject “Content Creator, Great Lakes Guide”.

About Swim Drink Fish Canada

Swim Drink Fish Canada was founded in 2001 to connect people with water. We inspire people to know and safeguard their local waters by creating platforms based on law, science, education and communications technology. Our flagship programs are Lake Ontario Waterkeeper, Swim Guide, and Watermark Project. They serve 1.8 million users.

The Great Lakes Guide Project

The Great Lakes are depended upon for drinking water, power generation, food production, manufacturing, tourism, and much more. The Great Lakes region is home to many Ontarians and yet there is a lack of public awareness and appreciation for the Great Lakes. A “virtual space” is needed to foster cross-cultural understanding of the Great Lakes and to bring together Great Lakes information and knowledge including science, Indigenous knowledge, economy, agriculture, arts, culture, recreation, and tourism.

The Great Lakes Guide will bring together content and data that connects Ontarians to the Great Lakes and highlights the ecological, cultural, and economic significance of the region. Version 1 will launch February/March of 2018. Within the first three years, the Great Lakes Guide is expected to reach every Ontario household.

When applying, please indicate that you saw this posting at

*Email: The e-mail address above has been masked to prevent spam. Please copy the address or type it manually, add the @ sign, remove “mask” and any spaces.

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GoodWork ID: 43262       Date posted to Dec 6 2017