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DIGITAL MARKETING MANAGER

Position: Digital Marketing Manager, Full-Time, 12-Month Contract (the successful candidate will be a self-employed freelancer, not an employee), with possibility of staying on in a permanent capacity
Publication: EcoParent magazine
Location: primarily virtual, but must reside in Ontario, for occasional access to Toronto.

Term: June 2021 through May 2022, with possible extension.
Remuneration: $40,000
Application deadline: N/A; rolling interviews until position is filled

EcoParent magazine is undergoing an exciting digital transformation that requires an experienced and motivated digital marketing manager to maintain and develop digital channels, drive engagement and growth, and spearhead a variety of new multimedia initiatives.

We are a very small and nimble team, working flexible, remote, full-time hours, and moving mountains every single day. If you thrive in a fast-paced work environment, enjoy working autonomously and setting your own daily priorities, and like to see projects through from start to finish with your own hands, then this may be the job for you!

REQUIREMENTS:

  • Post-secondary degree, diploma or certification in digital marketing, or equivalent experience
  • Minimum 2 years experience in a broad-spectrum digital marketing role
  • Excellent command over the English language

ONGOING DUTIES INCLUDE:

Digital Marketing

  • Develop and execute the digital marketing plan
  • Research and implement strategies to increase growth across digital channels
  • Maintain brand consistency and growing brand awareness on all platforms
  • Build user journeys, marketing funnels, lead gen and email marketing campaigns using the Mautic marketing automation platform
  • Curate weekly and monthly newsletters
  • Create landing pages and graphic assets

Digital Content/Editorial

  • Plan, research and write copy for web content, including promotional material and sponsored content for brand partners
  • Recruit and manage digital contributors
  • Lead digital editorial ideation and develop story ideas with strong SEO potential in collaboration with digital contributors
  • Substantive editing and SEO optimization of digital-only articles
  • Stay on top of green parenting trends including conducting market, keyword and trends research

Social Media Management

  • Execute and maintain our social media strategies across multi-platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Represent brand consistently across social channels
  • Develop a dynamic monthly social media content calendar with engaging/relevant content (using grid posts, stories, reels, IGTV, etc.)
  • Craft impactful copy and create graphic assets
  • Manage and oversee social media interactions with followers and other brands
  • Stay up to date with trends and social media best practices and technologies
  • Track KPIs for growth and engagement using insights and other data analysis tools
  • Monitor user engagement, and respond to all DM/PMs

Influencer Marketing

  • Manage a roster of 30+ Brand Ambassadors, including monitoring monthly deliverables and collaborating on content
  • Build and nurture influencer relationships
  • Create influencer marketing campaigns on behalf of our brand partners, from strategy, campaign brief to contract negotiation, content review and campaign monitoring
  • Ensure smooth and successful execution of all influencer campaigns, including establishing and measuring KPIs for marketing goals
  • Reporting and Client Briefing

Other Tasks

  • Maintain ongoing media partnerships and research more opportunities for growth
  • Delegate to, and monitor the work of, a sporadic flow of youth interns
  • Maintain and source e-commerce partnerships for the ecoSHOP

In addition to the regular duties above, the successful candidate will spearhead the development of marketing plans for, and general execution of, three new grant-funded projects:

  • The creation of e-Learning content, facilitating progress between course instructors and videographer;
  • The launch of a multi-channel podcast network;
  • The prototyping and testing of a white-labelled mobile application.

EcoParent is made up of a decentralized team (since well before COVID!) of three core staff. We work autonomously, but we’re a tightly-knit unit, counting on each other to make deadlines, stay connected, and take ownership over your work. Responsibility, accountability, and a strong work ethic are essential traits to succeed in this role.

Though this is a limited term contract, we expect to have a new full-time marketing position opening up once the app launches to the public, and we'd love to hire internally. If you think you’re the right person to manage and execute the projects and duties listed above, and are excited by the prospect of taking on a leadership role in the digital evolution of a niche magazine, then please submit your application, including a cover letter and resume, to Publisher Sam Stedman at sam@ecoparent.ca . Interviews will be conducted on a rolling basis until the position is filled.

Only those applicants considered for an interview will be contacted. Thank you for your understanding.

Please indicate you saw this posting at GoodWork.ca.
 

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Current status: Open/apply now.   Date posted: Apr 14 2021    ID: 59344