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Position title: Content Co-ordinator
Organization: Yellowstone to Yukon Conservation Initiative
Location: Canmore, Alberta

Posting date: Jan. 25, 2019
Closing date: Feb. 28, 2019

THE POSITION: You are web savvy, live for social media, and love crafting killer content. You find yourself seeking new ways to inspire people to explore the great outdoors and take action on environmental issues in their own backyard. You are interested in combining your passion for nature with your communication skills. If this sounds up your alley, we'd like to meet you! Y2Y is seeking a content co-ordinator to support general organizational outreach, especially digital communications. This exciting position is suited to someone interested in combining their skills in engagement, communications and writing with their passion for wildlife, nature and the environment to inform a variety of audiences on the importance of Y2Y’s work in large landscape conservation and specific program areas.

ABOUT THE ORGANIZATION: The Yellowstone to Yukon Conservation Initiative (Y2Y) is a joint Canada-US not-for-profit organization with a mission to connect and protect wildlife habitat from Yellowstone to Yukon so people and nature can thrive. Y2Y takes a scientific approach to conservation and is upheld as a global leader in large landscape conservation. Please see for more info.

THE REGION: The Yellowstone to Yukon region stretches some 3,200 kilometres from Yellowstone National Park to Canada’s Yukon. Our vision is an interconnected system of wild lands and waters stretching from Yellowstone to Yukon, harmonizing the needs of people with those of nature. Campaigns are currently running in Montana, Idaho, British Columbia and Alberta, so a broad knowledge of these areas and some of the challenges they face environmentally is useful.

PRIMARY DUTIES AND RESPONSIBILITIES: The content co-ordinator will create materials for various formats, including social channels, to help inspire and engage Y2Y's supporters. This position will report to Y2Y’s communications and digital engagement manager at the head office in Canmore. The position will include interacting and collaborating with other staff members who work in the head office and remotely to source content. Experience writing in various styles including news, lifestyle, conversion copy, donor-centric communications and others is appealing.

The principal tasks and responsibilities for this position include:

  • Work collaboratively with colleagues and partner organizations across the Yellowstone to Yukon region;

  • Produce, maintain and publish compelling content to inspire and engage our supporters over various platforms including newsletters, website, and social media channels;

  • Write newsletter articles, adjust website copy;

  • Draft advocacy emails;

  • Measure and track analytics;

  • Monitor and engage supporters in conversations about conservation concerns on social media;

  • Increasing public awareness and appreciation of large landscape conservation and Y2Y's vision and goals;

  • Perform other related duties as opportunities arise.


  • At least a year of professional experience;

  • Academic background in environmental studies, biological sciences, public relations, marketing, journalism or communications;

  • Have an eye for news applicable to Y2Y's themes and regions of interest and ability to spot organizational stories that will inspire our supporters;

  • Show an imaginative streak through creation of great shareable content (including written, video, photographic, graphic, audio and more);

  • Be curious and exercise your journalistic streak and demonstrate written and oral communication skills. Bonus points if you're a great storyteller;

  • Ability to work independently and creatively;

  • Passion for the wild spaces, wildlife, and people of the Yellowstone to Yukon region;

  • An interest to dive deep on analytics and data to find out what's working and what's not.


  • Professional experience in marketing, social media advertising or copy writing;

  • Entry-level knowledge of HTML or CSS;

  • Knowledge of North American conservation organizations;

  • An interest in science communications, environmental issues and the geography of the Yellowstone to Yukon region;

  • Proven ability to work to ever-changing priorities and meet deadlines;

  • Knowledge of advocacy or engagement tools particularly Nationbuilder and New Mode;

  • Editing skills, great grammar, knowledge of Canadian Press style and translation to plain language;

  • Graphic design skills in Adobe Creative suite, particularly InDesign and Photoshop.


This position will be based at (or include regular travel to) Y2Y's Canmore, Alberta headquarters in the heart of the Canadian Rockies in a typical office setting. This is a one-year position with the possibility of extension. Salary includes access to our excellent set of benefits. Yellowstone to Yukon Conservation Initiative is an equal opportunity employer and we particularly welcome applicants with diverse backgrounds and experiences to apply.


A cover letter and a resume with title formats as follows:

“(Last Name) (First Name)” - Cover and “(Last Name) (First Name)” - Resume


Attention: Ellen McKay, business manager

Subject: “Your Name” – Application for Y2Y content co-ordinator position

Applications will be accepted until midnight Thursday, Feb. 28, 2019. Writing samples or portfolios are welcome in your application package. No phone calls please. We thank all applicants but only those candidates selected for an interview will be contacted. Applicants may be contacted before the closing date for pre-interviews.

When applying, please indicate that you saw this posting at

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Note: This posting is provided on an "As Is" basis and for general informational purposes only. People and Planet (also known as "GoodWork") is not responsible for the content, accuracy, timeliness, completeness, legality, reliability, quality or suitability of this posting. We do not screen or endorse the organizations or individuals involved. If you decide to accept an offer of employment, volunteering or any other arrangement, you do so at your own risk and it is your responsibility to take all protective measures to guard against injury, abuse, non-payment or any other loss. Please read our full Terms & Conditions.

Current status: Open/apply now.   Date posted: Feb 12 2019    ID: 51229